Franchisees’ social media efforts may help you rise to the top

I was sufficiently impressed by a presentation I attended during the Canadian Franchise Association’s National Convention last week that I am now coming down firmly on the side of franchisees being authorized to have their own social media accounts (until someone convinces me otherwise). Steve Buors of Reshift Media in Toronto taught us about the next stage in the evolution of social media being the combination of “social” and “searching” and it is fascinating.